Critical Thinking

Introduction: bound to be negative comments, and the

Introduction:

In this task
I will be evaluating the plan from the previous work. In addition, I would also
be discussing the pros and cons of the plan and ways to improve it in the
future.

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Gathering feedback from a client and potential users:

 

To improve the social
media plan, the most effective way to do this is to gather information from the
customers and also the target audience in which in my case is 18- 29.  Some of these feedbacks would help the
business understand and identify what is wrong with how they are handling the
business and ways they can improve.  

In addition the business needs to go back and see if they
have achieved the goals they have set. If they haven’t hit the target, then
they will to make some changes in order to improve and meet the goals they have
set. It
is important that the business considers how it will measure the success of
using social media and the targets that it will set.  Measuring success and setting targets is important
because the business needs to be able to prove that the time and money spent on
the social media sites is worth it. This in the end comes down to the business
setting a measurable targets.

 

 

Communicating with a client, e.g. email, verbal
communication:

 

Since this
is not a large company, they would have to be managing their own social media
site. There can unforeseen consequences when posting content online. People
have different perspective and opinions within the UK and the rest world. With
different around the world there is bound to be negative comments, and the only
way which best to deal with these situations is to respond to it positively and
promptly. The reason many people post negative comments online is because they
don’t think they’re being listened to (in store, on the phone or by email). So
they lash out. This then results to others persuading their peers to not
purchase the products.

Speed is of
the essence. Acknowledge the customer’s issue as quickly as possible before it
snowballs and picks up other customers and prospects on the way. For the most
part, customers don’t know or care about the issues that have caused them
problems. Too many companies begin the process of engaging with a fuming
customer by listing all the excuses for why it happened. These may be fully
true and valid but the customer won’t care. All it looks like to them is that
the company is trying to shift the blame away from itself.  It is way better to start every communication
from the viewpoint of the customer – what happened to them, what it meant and
eventually what can be done to make it right.

 

 

Scheduling and documenting meetings:

 

To be successful
with the business, you have to set regular surveys to see if they meet the
standard requirements set by customers. It also important to listen to the customer’s
feedback and to document these suggestions in order to view them later on. After
this the business will have to respond accordingly.

 

 

 

Agreeing and adjusting timescales:

 

It is crucial that the
business sticks to the time scales. For what times of the days they should post
or when they should reach their goals. Communication is crucial and assuming the
communication and customer service is great, it would become much easier for
the business to change the timescales in order to meet their own and the customer’s
needs.

 

 

 

 

Refining ideas and solutions:  

In order for
Diesel Power Ltd to succeed in promoting itself through social media, the
company needs to be patient as it takes time for it to build followers and be
able to develop an online community. The company (Diesel Power Ltd) should be
able to set a realistic target in order to succeed in social media. E.g. this
could the number of likes or the number of followers they should expect in the
first 6 months. If the company Diesel Power Ltd is using multiple social media
sites, they should set specific targets on those sites. This could aiming 500
likes on Facebook, or getting 500 followers on twitter. The sites they are
using should match its own terminology for media stream. This means in order to
succeed promoting the company on social media site, they should aim to get lot
likes on Facebook as it is considered good basic measure for popularity. On the
other hand twitter is measured by the number of followers an account has.  Through this the company can come up with a
plan and refine their ideas and come up with a solution to improve their plan
in the future.

 

 

Company philosophy (identifying and reflecting this in posted
content):

A business philosophy is a set of beliefs and
principles that a company strives to work toward.  This helps businesses understand their
overall goal and how to get there. This by posting relevant information or content
at the right time to get maximum number of followers, likes and comments.

 Promotion of honesty and
respect in posted content:

The company should promote
honesty in order to gain others trust. In addition the company’s post and
comments should shouldn’t offended anyone in order to keep their reputation.
Not only this but this also applies to the businesses staff. For example, at
staff meetings make sure all comments and ideas are received with respect and
dignity. This makes everyone feel his or her input is valued and opens the
atmosphere for more honesty. Make sure each manager has regular meetings with
all staff members to tell them they are valued and that the managers deeply
listen to their employees’ concerns and ideas.

 

 Ways to ensure
confidentiality of information:

The business needs to keep a close eye on what they post. This
means that company shouldn’t post any promises that they can’t keep. They should
also watch out for what they share so any new products won’t be released.  Example of this is Mercedes. They shouldn’t release
all the details relating to vehicle until the product is available to buy as
other companies can copy it.

 

Methods of dealing with security issues:

There are many threats when using a computer system because
not everyone who uses the system, knows how to stay safe and they may mess
around with the system. threats that happen from inside the business for
example someone could damage the operating system on the computers by using key
logging. This will impact the business as they will not be able to use the
computers.

Although it is internal, it can still be done externally
because someone could send a harmful email and then open it on the system,
because when someone opens the email then it will be a threat.

This can be reduced by Visitor passes are useful for both
staff and visitors identification and colour coding can provide additional
information. This then will make it easy to challenge someone who doesn’t have
a pass. To increase security, sometimes passes are used in conjunction with
codes to be entered in digital keypads. The physical network securities the organisation can place on their
servers are CCTV, swipe cards, ID cards, biometrics, limit access points and
using shielded cables. Swipe cards will only allow people who have the card to
unlock and have access certain areas of the organisation. Organisation could
use swipe cards to allow only the technicians of the organisation to access the
server room. For example Banks will have areas of the organisation which can
only be accessed using a swipe card this is to prevent unauthorised access to
the area.

Separation of company and personal content:

Businesses must make sure that no personal content is posted
on the social media. This would be leaking other people’s information and need
to keep an eye on this.

Legal and ethical
considerations:

There can
unforeseen consequences when posting content online. People have different
perspective and opinions within the UK and the rest world. With different
around the world there is bound to be negative comments, and the only way which
best to deal with these situations is to respond to it positively and promptly.
The reason people post negative comments online is because they don’t think
they’re being payed attention to (in store, on the phone or by email). So they
lash out. This then results to others persuading their peers to not purchase
the products.  This will then lead to the
company having a bad reputation.

x

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