Critical Thinking

Communication a receiver perceive a meaning similar to

Communication is fundamental for creating significant relationships among human beings. The word communication has been derived from Latin word “communicare/communis’ that means to ‘share’ or ‘participate’. Communication is the exchange of ideas, opinions and information through written or spoken words, symbols or actions. Effective communication ensures whether the transmitted contents are received and understood by someone in the way they were intended.

Business Communication

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Business Communication is a mode of communication used to promote a product, service, or organization – with the intent of making a sale. In business communication, message is passed on through different channels of communication including internet, print (publications), radio, television, outdoor, and word of mouth.

According to Fred Luthans: Business Communication means “The flow of material information, perceptions and understanding between various parts and members of an organization.”

According to Fotheringham, “Communication is a process involving the selection, production and transmission of signs in such a way as to help a receiver perceive a meaning similar to that in the mind of the communicator.”

According to Murphy, “Communication is the process of transmitting and receiving verbal and non-verbal messages.”


Murphy states Communication is the stimulus of every organization. Without effective communication, no organization can grow. Products are designed, made and sold keeping in mind its customers. People are hired, services are rendered, policies are made, and jobs are learned and performed to boost the sales of any organization. Communication has positive correlation with organizational outputs and is necessary for any business to thrive.  

Although communication plays a vital role in every facet of business, it is especially important in today’s age of globalization when companies are expanding its off-shoots worldwide and has made communication more complicated within and outside organizations.

Types of languages in relation to Business communication

·         Formal Language

·         Informal Language

Formal language is used when we tend to business areas to construct and foster productive relationships. The business affairs can be termed as some of the follows:

1.      Sending letters to different people on behalf of the company

2.      Placing orders for different products.

3.      Hiring people

4.      Preparing reports both oral and written

5.      Writing memos to other employees

6.      Applying for jobs

All communication done in business affairs uses formal languages, we have to be vigilant while using formal language, as usage of wrong ideas can lead to collapse of the organization. Avoid using slang and improper or ambiguous words.

Informal language is used outside business areas such as private discussions, gathering with friends and family and sharing ideas. Informal language is casual and spontaneous and often used to get ideas across quickly; short form words are incorporated and are supported by understandable slang.









Figure 1: Basic Communication Model

Components of communication (Factors of communication/elements of communication or process of communication)

Every message whether oral or written begins with context based on demographic, social, cultural, physical, organizational and other external and internal factors. What we communicate predominantly depends on the social environment we are in, some things considered as appropriate might be otherwise inappropriate to other cultures or organizations. While communicating we have to be vigilant of this fact as neglecting it may lead to misunderstanding or the whole idea may get rejected.


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